WEBGAINS PRODUCT UPDATES
The latest platform features, improvements and innovations
As the Service-First network, we put our clients at the heart of everything we do. That’s why we’re dedicated to understanding your pain points and solving them by continually improving our platform. These seasonal product updates are here to save you time, boost ROI, and make your job a whole lot easier.
WINTER EDITION 2026
Click on each feature to explore the details
| For Advertisers
Smart Commissions: Redesigned for control
Manage complex commission setups with ease as your program scales
Smart Commissions has been completely redesigned to give you unmatched precision and control over how and when your publishers are rewarded, even as your program grows and your commission setup becomes more complex.
Instead of managing disconnected rules or manual workarounds, you can now bring everything together in one structured system, making it easier to build, manage and optimise even the most advanced commission strategies.
- Clear timeline and table view: See all commission rules in one place, understand which are active, scheduled or expired, and instantly know which commission applies at any given time.
- Flexible, multi-layered commission structures: Create percentage, fixed or tiered commissions, applied at item or transaction level, and combine multiple strategies within one program, from always-on to tactical campaigns.
- Define highly tailored commission rules: Set rules based on products, customer type, publisher, publisher source or custom data, allowing you to reward exactly the behaviour that drives value.
- Commission Groups for scalable management: Group publishers who should earn the same commission, whether by channel, campaign or performance level, and apply multiple rules across multiple partners without duplication.
- Automatic prioritisation and conflict-free execution: Rules are evaluated top-down based on priority, ensuring the correct commission is always applied, eliminating overlaps, conflicts and manual checks.
- Incentivise performance with Commission Tiers: Reward publishers based on basket value or monthly performance, giving them clear, achievable targets to earn higher commission or bonuses and drive more revenue.
- What makes it stand out? Smart Commissions stands out by combining granular rule control, transparent prioritisation, and full visibility, so even complex commission setups remain clear, scalable, and conflict-free.
| For Advertisers
Centralised Cookie & Recall Period Management
Control how and when transactions are attributed and confirmed
You can now manage your cookie windows and recall periods centrally within Program Settings, with the flexibility to adapt them to your program, your publishers and your business model.
From setting default attribution windows to defining when transactions should be confirmed, you now have full control over how your program tracks and validates performance.
- Centralised control across your program: Manage cookie and recall periods in one place, with default settings and publisher-level exceptions
- Flexible attribution windows: Adjust cookie and recall periods to match your campaign strategy or partner agreements
- Confirm transactions at the right moment: Use flexible recall settings to validate transactions based on real-world events like delivery, checkout or service activation
- Reduce manual work and errors: Automate validation and remove the need for manual checks and adjustments
- Improve accuracy and partner trust: Ensure transactions are only confirmed once completed, creating transparency and reliability for your publishers.
| For PUBLISHERS
Discover: AI program recommendations
Stop searching. Start growing your revenue with AI-curated matches
Discover is our AI-powered recommendation tool for publishers designed to help you identify high-potential programs for your audience and business model.
Instead of manually searching through hundreds of programs, Discover surfaces the partnerships most likely to convert, based on your activity, performance and network-wide insights, going far beyond basic category matching.
- Personalised, AI-curated recommendations: Get a tailored list of programs that align with your audience, traffic and performance, helping you focus on opportunities most likely to convert.
- Data-driven insights at a glance: Each recommendation includes key performance indicators like conversion rate, average order value and commission structure, so you can quickly assess the opportunity.
- Discover new opportunities: It also introduces new programs and verticals where similar publishers are already seeing strong performance, helping you expand into new opportunities that drive additional revenue.
- Join and explore in one place: View full program details, understand the advertiser’s offering and join directly from Discover, without interrupting your workflow.
- Learns from your feedback: Give a thumbs down to refine future recommendations, ensuring results become more relevant and effective over time.
- Fresh recommendations every week: New recommendations are generated regularly, keeping your opportunities up to date and aligned with current performance trends.
EXPLORE PREVIOUS PRODUCT UPDATES
We continuously improve our platform across advertiser, agency and publisher features. Catch up on past seasonal updates to see what’s new, what’s improved and what you may have missed.
Summer Edition 2026 – Coming Soon!
Autumn Edition 2025
Spring Edition 2025
Summer Edition 2025
