WEBGAINS PRODUCT UPDATES
The latest platform features, improvements and innovations
As the Service-First network, we put our clients at the heart of everything we do. That’s why we’re dedicated to understanding your pain points and solving them by continually improving our platform. These seasonal product updates are here to save you time, boost ROI, and make your job a whole lot easier.
AUTUMN EDITION 2025
Click on each feature to explore the details
| For Advertisers
Discover: AI Publisher Recommendations
Stop searching. Start growing with AI-curated matches
Discover uses the newest generation of AI to identify publishers with the highest potential to grow your program, from day one. It learns from your feedback and updates weekly, so your recommendations stay relevant and effective as your program grows.
- Advanced, multi-factor machine learning: Discover analyses a wide range of data points and patterns across the network, including your program’s performance, behaviour and vertical, to highlight publishers perfect for driving growth.
- Learns from your feedback: Every time you interact with Discover by inviting a publisher or giving a thumbs down to a recommendation, the AI learns and adapts, ensuring future suggestions become even more relevant.
- Predictive analytics for commission benchmarking: Discover suggests indicative commission rates for each recommendation, based on network-wide data, so you can make fair offers and secure the best partners quickly.
- Immediate, meaningful recommendations: Even if your program is brand new, Discover provides a diverse set of high-potential publishers from day one, allowing you to start building valuable partnerships without delay.
- What makes it stand out? Most recommendation tools rely on simple matching or static lists. Discover combines adaptive AI learning, commission benchmarking and personalised recommendations in one integrated tool, a combination designed to guide your next growth decisions with greater confidence and clarity.
| For Advertisers
Agency Dashboard
All your programs in one clear, easy to manage view
The Agency Dashboard brings all your programs together, giving you clear visibility of performance, program health and publisher activity in one place, helping you reduce admin, spot issues early and manage every client program with greater ease.
- Portfolio wide KPIs: Track clicks, sales value, commission and cancellation rates across every client program with flexible date ranges and currencies.
- Health scores: Instantly see which programs are performing well and which need attention with clear, colour coded health rankings.
- Program overview table: Compare key metrics like days since last transaction, product feed status, channel mix and publisher numbers.
- Faster publisher management: Review and bulk approve or reject publisher join requests across multiple programs from one place.
- Program drill downs: Click into any program for deeper insights on publishers, transactions and finance without leaving the dashboard.
- Custom views: Choose which columns matter most and save your setup for next time.
| Discover SPOTLIGHT
Discover explained & the future of AI at Webgains
with Sam Rodman, CTO Webgains
| For Advertisers
Voucher Code Manager
Manage and schedule vouchers with greater precision and flexibility
The Voucher Code Manager has been fully refreshed with the new platform design and several key usability upgrades. It’s faster to use, clearer to navigate, and offers more control and flexibility over how your vouchers run.
- Site-level exclusivity: Exclusive vouchers can now be applied to individual publisher sites rather than entire accounts, giving you far greater precision and control.
- Precise time-based scheduling: Set exact start and end times for vouchers, making it easier to run short, time-sensitive or synchronised campaigns.
- Bulk expiry tools: Expire multiple outdated vouchers at once to keep your setup clean, organised and fully up to date.
- Flexible commission options: Use your default program commission or choose a custom reward structure whenever a voucher is redeemed.
- Why it matters:
The new Voucher Code Manager helps your campaigns run exactly as intended and require less manual work, helping you maintain accuracy and efficiency across every voucher placement.
| For Advertisers
Performance Reports
Clearer KPI visibility, flexible filtering and new behavioural insights
We’ve introduced a bundle of upgrades that make the Performance Reports easier to navigate, filter and interpret. Whether you want to break down specific product types, review market performance or understand how long customers take to convert, these updates help you get to the right insights faster.
- Improved KPI visibility: Key metrics are displayed more clearly for easier comparison across your reports. This includes the new KUR metric, giving you a clearer view of value by showing how commission, overrides and tenancy relate to revenue.
- Filter by custom data: Use the custom fields you pass through tracking, including comments, transaction-level data and item-level data, to isolate product types, brands or attributes that are relevant to your analysis.
- Transaction Country filter: Filter by the country where each transaction took place to compare activity across regions and understand market-level performance with greater accuracy.
- Time to Purchase metric added: Previously only available in the Customer Journey Report, this metric now shows how long a customer took to convert after the last click, giving you clearer insight into buying behaviour.
| For PUBLISHERS
Google-Compliant Tracking Links
Run Google Ads safely with compliant tracking links
You can now generate Google-compliant tracking links directly in your Webgains Ads Manager.
These tracking links meet Google’s ad policies, meaning you can safely promote your advertisers in paid search or display campaigns, without risking ad rejection or tracking loss.
- Easy compliance: Links follow Google Ads requirements
- Quick setup: Select the Google-ready format in Ads Manager
- Reliable tracking: Keep your performance data intact and trustworthy
- Why it matters:
If you use Google Ads to promote your affiliate programs, you can now do so with full confidence. Your campaigns stay compliant, your tracking remains accurate, and your earnings are protected.
EXPLORE PREVIOUS PRODUCT UPDATES
We continuously improve our platform across advertiser, agency and publisher features. Catch up on past seasonal updates to see what’s new, what’s improved and what you may have missed.
Summer Edition 2025
Spring Edition 2025
