WEBGAINS PRODUCT UPDATES
The latest platform features, improvements and innovations
As the Service-First network, we put our clients at the heart of everything we do. That’s why we’re dedicated to understanding your pain points and solving them by continually improving our platform. These seasonal product updates are here to save you time, boost ROI, and make your job a whole lot easier.
SUMMER EDITION 2025
Click on each feature to explore the details
| For Advertisers
Customer Journey Reporting
See the bigger picture – beyond last click
Our new Customer Journey Report shows who creates demand, who influences decisions, and who closes the sale. Now you can spend smarter, support the right publishers, and protect your ROI – all directly within your Webgains platform.
- Track every step: Follow clicks, views and assists across the full path to purchase.
- See upper-funnel impact: Identify which publishers drive early-stage engagement so you can reward them more effectively — for example, with placements.
- Compare performance: See first vs. last click by channel or publisher — and spot hidden value.
- Best of all? This report is built right into the Webgains platform – no extra fees, no hidden add-ons. Just better decisions, backed by data.
| For Advertisers
The Tag
Activate powerful tech publishers in one click, no extra code needed
With The Tag, advanced conversion tools are just one click away. Instantly switch on key tech publishers like Sovendus, Intent.ly and other trusted partners – no custom code, no dev queue, no hassle.
- Seamless integration: Everything runs through your standard Webgains Tracking suite – no need to implement publisher-specific code.
- One-click activation: Select publishers in the ‘Tracking’ tab and we’ll handle the rest.
- Instant access to proven tools: From overlays and retargeting to basket recovery, unlock tech that boosts conversions – with zero upfront cost.
- Smarter partnerships: Work with vetted tech partners already driving performance across Webgains programs globally.
| For Advertisers
Publisher Search
Find, assess and invite publishers that match your goals
No more guesswork with auto-completing search functionality to help you quickly find, assess and invite publishers that match your goals.
- Search smarter: Find publishers by name, URL or organisation — no need to type the full name.
- See what matters: Instantly view key metrics like average clicks, categories and channel type.
- Know before you invite: View joining history and publisher profile details in one click.
- Make it personal: Customise and send invites directly in-platform.
| For Advertisers
Post-View Reporting
See the value of every view – not just clicks
Not every conversion starts with a click. Some customers see an ad, return later, and then buy — and until now, that value could go unreported. Post-View (PV) reporting shows you exactly how much revenue your display views are driving, so you can back the right publishers and prove ROI with confidence.
- Tracked views & conversions: See transactions attributed to impressions — even when no click occurred.
- KPI breakdown: Compare Post-View AOV, eCPM, and ROI across publishers and campaigns.
- Performance insights: View results by publisher or ad and compare with Post-Click performance.
- Why it matters? Post-View campaigns are often undervalued — but this report reveals the full picture. If you’re running upper-funnel or awareness activity, you’ll now see how many views converted, what they spent, and how your investment is performing.
Note: This report is only visible for programs with Post-View tracking enabled.
| For Advertisers
Tenancy Management
Schedule, track and manage every placement — all in one place
The Tenancy Planner helps you schedule, organise and manage every exposure booking and placement deal, so you stay in control and know exactly where your budget’s going.
- Schedule with ease: Set start dates and processing dates for each tenancy and see what’s live, what’s upcoming, and what’s already processed.
- Work smarter: Create, edit and schedule tenancies without manual admin or missed payments.
- Find deals fast: Filter by type, date, reference or status — always know what’s live and what’s next.
- Tailor your spend: Choose from onboarding packages, email or media placements — and shape deals to match your goals.
- Stay on budget: Tenancy costs show in your Transaction Reports — so you can track ROI and negotiate with confidence.
| For PUBLISHERS
Payment Status Report
See what’s been paid – and what’s pending
For large publishers, keeping track of outstanding commissions across multiple programs isn’t always easy. Our new Payment Report gives you a clear, consolidated view of what’s been paid, what’s delayed, and what’s still on its way – helping you manage cashflow with confidence.
- At-a-glance totals: View paid, delayed, cancelled and pending commission by status – in your selected currency.
- Program-level detail: Break it down by advertiser and network to see exactly what’s owed.
- Export with ease: Download your report as a CSV or Excel file for fast reconciliation.
| For PUBLISHERS
Mobile-Ready Publisher Platform
On the move? So is our Publisher Platform
Checking stats, grabbing links, or reviewing performance on the go? The entire Publisher Platform is now fully mobile-friendly — so you can manage your account, wherever you are.
EXPLORE MORE PRODUCT UPDATES
We continuously improve our platform across advertiser, agency and publisher features. Catch up on our other seasonal updates to see what’s new, what’s improved and what you may have missed.
Summer Edition 2025
Spring Edition 2025
